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Four Popular Elements For Packaging Bottle Design

Apr 26, 2020

Print extended labels on both sides

If your product is a transparent liquid, packed in a transparent bottle, then there is a way to give you more packaging design space, and the cost is very low. I mean you can print something on the back of the label. Of course, regular information cannot be placed on the back of the label, but you can print content such as debates, stories about the company, or suggestions for better use of products. This is a very simple method that can give your customers more information without destroying the packaging image.

Design packaging based on the characteristics of the customer base

Unilever's AXE series packaging products have a very clear positioning-young people between the ages of 18 and 35. Therefore, their packaging design focuses on attracting these people. The bottles in this series are thick, molded black plastic containers with a rugged appearance. They are very popular with these young people. It is as simple as putting lubricating oil in it.

Design reusable packaging

The small beverage market has matured and competition is fierce. If you think there is nothing new here, then you are wrong. A foreign tea company introduced special packaging. The product it launched is very special in itself-tea with pomegranate juice. The packaging is worth mentioning. The beverage is packed in a commonly used long glass product with a lid and a heat-shrinkable label. The label says: remove the label and leave the bottle. The product is about $ 2.79 a bottle, which is not expensive for bottled tea, but you can get a free glass bottle without worrying about recycling.

Make the packaging interesting

Interesting packaging is not just a patent for children, adults also like interesting things. The mainstream design style of children's product packaging, such as bright colors and different general shapes, can also be used in the packaging design of adult products, as long as it is more refined. The first industry to incorporate 'fun' elements in packaging design is the wine industry. As long as you spend some time visiting small local shops, you can find many wine bottle labels printed with horses, penguins, kangaroos, frogs, swans, etc. There is no need to prepare a penguin-shaped bottle, just printing a penguin on it is enough to make it eye-catching.